Motion design is ideal for creating meaningful but concise messages. It’s also a good choice for complex projects where you can’t get the point across in any other way.
Three main advantages of animated graphics:
Delivers the message quickly. In advertising and infographics, brevity and clarity are key parameters due to time constraints.
Reveals complex ideas, concepts, systematizes data in a simple and understandable form. This is exactly the case when an image is worth a thousand words. A huge amount of information fits into a short video, and at the same time it is easily digested by the viewer.
It’s easy to catch and hold attention. Most users choose video over reading. Animated graphics appeal to the viewer, and that’s why they’re so popular.
Motion design is a process of creating animation graphics
Animation graphics, also known as motion graphics, is a visual design that animates a static image. Internet, media and advertising, television, movies, mobile applications, video games – not one of these areas is without it.
Every animated text or image encountered in everyday life is conceived by a motion designer. Animation graphics uses three channels of information at once: image, text and sound, and the viewer better assimilates the data.
Motion graphics can be used to visualize concrete data and abstract ideas. This uses visual effects, audio, graphic design, and various animation techniques. This turns a static picture into a dynamic one.
Animation graphics must be distinguished from regular video and familiar animation. Motion graphics is not a cartoon, it illustrates data or ideas, rather than revealing a full-fledged story.
No one knows exactly how and when animation graphics originated. Around the 1940s, the first experimental works by Oscar Fischinger and Norman McLaren appeared. However, the earliest recognized master can be called the graphic designer and director Saul Bass, who in the 60s popularized motion graphics in movies.
Bass collaborated with Hitchcock, Preminger, Kubrick and Scorsese. One of his most famous works is the title credits for Otto Preminger’s The Man with the Golden Arm: the hand of the main character is composed of white stripes on a black background.
There’s nothing surprising about such techniques today, but for the ’50s and ’60s it was a sensation.
Never before had people seen such a combination of graphics and animation
Since then, other artists began to use motion graphics not only in film, but also in other areas. As a result, today it is one of the most popular types of animation.