The demand for this direction among customers is very high for several reasons:
Creative approach to presenting content that arouses the interest of users
Animated objects attract more attention from site visitors than static images and phrases. Motion design allows you to create unusual elements of page design by using 3D effects, sound track overlay and panoramic video.
Getting information without too much effort
Video content is more popular than texts: people are more willing to watch rather than read and analyze articles, and this is understandable. Thus, new information is digested better, because it is presented in a maximum accessible form, illustrated with examples, the important points are highlighted visually, there is sound accompaniment – voice and music.
Compact presentation of information
Possibilities of motion design allow you to make even very complicated topics understandable for unprepared audience. Animated images, adding text blocks, voiceover with intonation emphasis on the phrases that require special attention – all this explains the effectiveness of this type of computer graphics and high professional requirements for specialist in the field of motion design.
Speed of perception
The quality video uses several ways to deliver information: the viewer looks, listens and reads at the same time. Viewers need much less time to assimilate the content compared to other types of presentations such as text review or listening to a sound file. Efficiency of delivery of new information, inherent in the motion design, has been successfully used in outdoor advertising, on outdoor screens: a few seconds a person gets the most information about the event or product.
Universality
The combination of several formats, enriched with the widest possibilities of modern computer technologies, allows the use of motion-design products in various fields. Screensavers for TV series, TV shows and movies, computer games promorollis, presentation of goods and services, preloader of a new web resource – all this looks informative and attractive thanks to its unique features.