Motion design, a captivating blend of animation and graphic design, has transcended the boundaries of traditional art forms. Its applications are now prevalent across a multitude of industries, adding an element of dynamism and engagement that static visuals simply can't match. What is Motion Design? At its core, motion design involves the use of animation to bring static elements to life. This art form encompasses a wide array of techniques,...
Know the theory of graphic designAbove all, color theory, composition and typography. This knowledge will help you create an eye-catching, attention-grabbing image. Understand screenwriting.Often, motion designers create storylines, albeit for short stories, using the techniques of drama. This requires thinking through the visuals of stage action and the behavior of animated objects. Work in the programsAdobe After Effects is the editor with...
Laconic drawings made with thin lines, combination of different techniques, glitch effect and 3D-figures are topical. Solid 3DLet's put this trend on the first place, as the popularity of 3D elements is off the scale. Almost no motion design product is without them, whether it's a presentation of a new product or visual content for games. Combining 2D and 3DA fashionable trend that is still not going to run out of steam. Combining 2D and 3D...
PhotoshopThe most famous application for working with images, the name of which is known even to people who are far from this sphere of activity. The word "Photoshop" has stuck in the lexicon of ordinary users with the meaning "to change, improve, tweak the picture", but these actions are not the only ones that make Photoshop functional. This is a program with a wide range of functions, thanks to which the motion designer can solve a lot of...
Motion design is ideal for creating meaningful but concise messages. It's also a good choice for complex projects where you can't get the point across in any other way. Three main advantages of animated graphics: Delivers the message quickly. In advertising and infographics, brevity and clarity are key parameters due to time constraints.Reveals complex ideas, concepts, systematizes data in a simple and understandable form. This is exactly the...
The demand for this direction among customers is very high for several reasons: Creative approach to presenting content that arouses the interest of usersAnimated objects attract more attention from site visitors than static images and phrases. Motion design allows you to create unusual elements of page design by using 3D effects, sound track overlay and panoramic video. Getting information without too much effortVideo content is more popular...