Laconic drawings made with thin lines, combination of different techniques, glitch effect and 3D-figures are topical.
Solid 3D
Let’s put this trend on the first place, as the popularity of 3D elements is off the scale. Almost no motion design product is without them, whether it’s a presentation of a new product or visual content for games.
Combining 2D and 3D
A fashionable trend that is still not going to run out of steam. Combining 2D and 3D users like it, so this technique can be found not only in advertising products with a large budget, but also in companies with limited resources.
Animated logos
This trend is still relevant, because it contributes to better memorability of the logo, attracts attention to the site or monitor that broadcasts advertising. Trendy tricks of the year 2023 are the effect of flowing, the volume, mixing of different styles.
Interface animation
Performs utilitarian functions – prompts which action to perform, displays changes after the completed step, offers tips and chats, tells the history of the brand. This is just a small part of the options implemented on the site or in the application by the forces of motion design.
Stop Motion
Moving pictures are more appealing – nowadays even schoolchildren tic-tac-toe are widely using this uncomplicated knowledge. A simple clip in the style of stop motion will do a great job of promoting a product or service.
Motion collage
“Combine everything!” – The unofficial slogan of designers in 2023. The combination of ordinary pictures with illustrations or 3D, replacement of a part of a realistic photo with a picture, transition of one image into another – any of these methods makes the design of a page in the social network, blog or site unusual and memorable.
Massurrealism
Surrealistic images in combination with modern technologies allow you to create a moush-objects that attract attention and make you think. You can combine classical works of art with characters from the future, mythical characters placed in a realistic environment, insert 3D-objects into an ordinary video, and so on.
Retro graphics
Animated images in a retro style were widely used in motion design in 2020, and the development of this trend continues. Graphics referring to the past are set in motion, which creates the effect of reviving a long past reality. This unconventional solution resonates with the mass audience and attracts attention.
The Glitch Art Effect
The aesthetics of mistakes are always in demand by designers, and 2023 was no exception. Deliberate distortion, visual noise, disruption of familiar settings – all this attracts attention, and if you add elements of animation – leaves an indelible impression. Such objects want to consider, immerse themselves in them, feel a part of another reality.
Video Explainer
A simple way to intrigue the user – to show him a video demonstrating a process or explaining the correct order of operations. Such a video enjoys unchanging success: people like to watch other people’s actions, so the motion designers could not ignore this type of content.
GIF
Looped animated images for a long time seemed like something frivolous and were used solely for entertainment purposes. In 2023, they have the role of an effective marketing tool widely used in social networks.
Cinemagraph
A photo to which a looped animation is added comes to life. An uncomplicated solution, but such an image works much better than a static picture.
Morphing
A technique that allows the designer to achieve the effect of transforming one object into another. Opens up a wide range of opportunities to attract the attention of users to several objects simultaneously. For example, you can visually demonstrate the state before and after (repairs, cosmetic services, sports exercises, etc.).
Kinetic typography.
Unusual appearance of fonts, stretched, twisted, inverted appearance of letters – another working way to attract the attention of users. The eye is involuntarily drawn to anything outside of the pattern, which is why kinetic typography is so often used by designers.
Fine lines
Video lines can be used to point to an important object or emphasize the contours of an object. Trend 2023 – thin graceful lines of contrasting shades compared to the overall background of the picture.
Grain
Such texture imitates a low-quality photo, makes simple images more interesting, adds them a touch of retro and causes nostalgia.
Gradients
A smooth transition from one color to another is often used to create backgrounds, illustrations and user interfaces. It’s always spectacular and eye-catching, so it’s never out of a designer’s arsenal, and it looks even more impressive in a motion version.
Broken text
This technique is also related to typography: the text appears on the screen gradually, the words appear in different parts of the picture, in letters or words, in different colors, fonts and sizes. Many variations, it all depends on the goal facing the creator of the motion-product.